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For grooms, healthy, radiant skin is the year’s biggest trend

By Rebecca Voigt | Photos Courtesy of Urban You

As our culture becomes increasingly focused on health and wellness, one of the biggest trends in the wedding world is prioritizing self-care and skincare — for the groom. More men than ever are booking facials, rejuvenating treatments, and other services to ensure they look and feel their best on the big day. Here we chat with Nicole Gregory, founder and CEO of Urban You — a leader in aesthetic care and accessibility with four locations across Michigan — about this growing trend and how to ensure healthy, radiant skin on your wedding day.

More men than ever are prioritizing their self-care leading up to the big day. What are some of the services you recommend for grooms?

We at Urban You know that the world of med spa services can be intimidating. That’s why we created the Men’s Menu, which makes it easy to find the most popular men’s med spa services, learn about them, and book appointments. We highly recommend CoolSculpting to remove unwanted fat, “BroTox” to rewind any unwanted signs of aging, and Juvéderm Volux jaw filler for any guy who wants his jawline to be more defined on his big day.

How far in advance of the wedding should groom’s schedule those treatments?

While some services, like Juvéderm filler, provide immediate results, others take multiple treatment sessions before optimal results are achieved. We recommend booking CoolSculpting, Botox, and Laser treatments one to three months in advance to ensure the desired results by a groom’s big day.

When it comes to maintaining a skincare routine — before and after the wedding day — what products do you recommend specifically for men?

The most essential products in any skincare routine are a high-quality moisturizer, cleanser, and sunscreen. These three products will protect the skin from harmful UV rays, cleanse it of any debris or grime, and hydrate to maintain a healthy look. Because we know skincare can be intimidating for anyone, but especially men, we’ve created The Men’s Box. It’s the perfect basic skincare routine that gets delivered right to your door and includes medical grade products from SkinMedica: the Rejuvenative Moisturizer, Facial Cleanser, and Essential Defense Everyday Clear Broad Spectrum SPF 47 Sunscreen.

What’s your most important piece of self-care advice for a groom leading up to his wedding day?

Other than taking the time to appreciate your big day and soak up the love before your wedding, our most important piece of self-care advice for a groom-to-be is to prioritize skin health. From using medical grade skincare products at home to investing in rejuvenating services, we encourage grooms everywhere to start the newest chapter of their life with healthy, radiant skin. Not only will this ensure that you look great in your wedding photos, but using high-quality skincare products can help to protect your skin for years to come.

To learn more and order The Men’s Box (new customers automatically save 20 percent on their first purchase), visit theurbanyou.com.