Connect With Couples Across Michigan
Nearlywed is the only statewide resource for wedding planning in Michigan.
We are proud to stand at the forefront of Michigan’s wedding industry as a trusted guide for both businesses and couples navigating one of life’s most significant moments. Our platform, rooted in understanding the intricacies of the local wedding market, is dedicated to fostering growth and enhancing visibility for Michigan-based businesses. Learn more about a partnership with Nearlywed and how it can help fuel your business growth.
Michigan Wedding Venue Zingerman's Cornman Farm
A Personal Note From Our Publisher
Couples in Michigan will spend just over $1.37B on weddings in 2024.
As the only wedding resource magazine dedicated exclusively to Michigan, Nearlywed stands at the forefront of the wedding market.I’m Kelly Stroburg, the publisher behind Nearlywed, and I warmly invite you to partner with us. We’re more than just a publication; we’re a community hub. By aligning with Nearlywed, you become a part of Michigan’s wedding community, gaining access to an audience that values local expertise and quality service. It’s your chance to instantly connect with engaged couples and brides across Michigan, showcasing your services and products to those who seek them most.
Our personalized approach also means white-glove customer service. We pride ourselves on keeping contact simple and easy. Whether by email or phone, our team is always one click away. I look forward to welcoming you to the Nearlywed family!
The Nearlywed Difference
By collaborating with Nearlywed, your business will tap into an engaged community, connecting not just with potential customers, but with a network that deeply values our guidance and expertise. Our commitment goes beyond typical advertising; we aim to create meaningful connections, ensuring that businesses within the Michigan wedding industry are not only seen but also appreciated for their unique offerings.
Local Expertise
Nearlywed combines the best of both worlds – a strong local presence in Michigan with the power of wide-reaching digital platforms. This unique blend ensures that Pure Michigan gains not just visibility but relevance in the eyes of your target audience.
Social Media Influence
Our digital prowess speaks for itself with 178,000 Instagram followers, 26,000 Facebook followers, an astounding 4.4 million monthly views on Pinterest, and a rapidly growing TikTok audience.
Personalized Approach
Our personalized approach also means white-glove customer service. We pride ourselves on keeping contact simple and easy. Whether by email or phone, our team is always one click away.
Community-Centric Approach
We’re more than just a publication; we’re a community hub. By aligning with Nearlywed, you become a part of Michigan’s wedding community, gaining access to an audience that values local expertise and quality service.
Ethical And Transparent Practices
At Nearlywed, we pride ourselves on our ethical business practices, standing in stark contrast to the concerning trends in larger wedding platforms. Our commitment to transparency and integrity means that you can trust us to represent your brand fairly and effectively.
Multi-Channel Marketing Opportunities
With Nearlywed, we offer comprehensive marketing campaigns designed to promote cohesive messaging with maximum exposure to your target audience.
Nearlywed Partnership Opportunities
1. Digital Directory Listing
On Nearlywed.com
Nearlywed.com is the digital hub of wedding planning in Michigan, with the foundation being the online vendor directory. With a robust filtering tool, users can quickly and easily narrow down their vendor search based on the needs of their unique wedding.
When an advertiser is featured in either a blog, a real wedding, or a styled shoot on our site, those features will be highlighted on their directory page. Lastly, readers can contact advertisers directly from their listing via the contact form. This also gives the advertiser the ability to measure efficacy. Through the package they select, advertisers can choose between a Standard or Featured directory listing. Featured listings will appear at the top of each search with a banner identifying them as such.
All advertising packages include a full-year Directory Listing on nearlywed.com.
2. Blog Feature on Nearlywed.com
2. Blog Feature on Nearlywed.com
Our readers turn to our blog for its authoritative voice and comprehensive guidance, making it an ideal space for advertisers looking to make a meaningful impact. At Nearlywed, our blog features are meticulously curated to meet the ever-changing needs and interests of our readers, offering a rich tapestry of insights, trends, and ideas that resonate deeply with those planning their big day.
Giving readers an additional chance to learn even more about each advertiser, all packages include a blog feature on nearlywed.com. This evergreen post will continue to tell each advertiser’s story, creating familiarity and pushing readers further down the sales funnel. Additionally, each blog will be fully optimized for Google search, with keywords and backlinks.
3. Social Media Campaigns
Elevate your online presence and significantly increase website and social media traffic by leveraging targeted advertising on Facebook and Instagram. We specialize in creating and managing promoted ad campaigns across both platforms, designed to amplify your visibility and engagement.
With more than 180k engaged followers, we know how to talk to brides and couples. Each advertising package offers the power of a boosted social media ad campaign. An advertiser’s package selection will determine the number of posts they receive.
These boosted social media ad campaigns will be run as ads on both Instagram and Facebook. The goal of these boosted social media posts is to drive the highest level of engagement with your target audience, in your target market.
4. E-newsletter Ad Placements
Email is the most preferred medium for communicating with brands and services, with more than 60% of consumers preferring email for commercial communications.
Weekly e-newsletters are sent to our database of individuals who have asked to be included in the conversation. Newsletters provide a recap of the week’s online content, upcoming events, educational content, and more. Ads within these e-newsletters give advertisers a one-on-one opportunity to gain yet another touchpoint with this elusive audience.
5. Print Publication
Each issue inspires, excites, and educates through curated content ranging from fashion to travel to real weddings. The backbone of each issue is our comprehensive sourcebook of local vendors who can execute the reader’s dream wedding.
Each issue of Nearlywed is distributed to engaged couples through multiple channels in Michigan and Chicagoland to ensure the highest readership. This includes:
More than 1,100 Newsstands
Wedding Shows & Events
Venue & Vendors
Direct Purchase Copies.
5. Programmatic Digital Advertising
According to Insider Intelligence, programmatic digital display ad spending is forecast to grow by 15.9% YoY in 2024!
Programmatic Digital Advertising uses a combination of tactics to repeatedly present your company to individuals who have expressed recent interest in your product or service via their digital devices — mobile, tablet, and desktop.
Programmatic advertising is a game-changer in the wedding industry, a strategy that none of your competitors are utilizing to its full potential. The benefits for wedding vendors are immense, offering unparalleled efficiency, reach, and ROI on your advertising spend.
Outsmart the competition and drive leads to your business today!
Advertise With Us
Interested in advertising with us and being featured in Nearlywed? Fill out this form and one of our representatives will reach out shortly. We look forward to hearing from you!
