Beloved Bridal Brings Fashion Forward Wedding Gowns to Downtown Detroit

Two Shops, One Vision

By Rebecca Voigt   |   Photos by Dominika Stypula-Nawrocki

Beloved Bridal in Ann Arbor has been a favorite with Michigan brides since its opening in 2019. With a second location now open in downtown Detroit, we caught up with founder Ashley Sheehan to learn about Beloved’s next chapter.

Nearlywed: What inspired you to start Beloved Bridal?

Ashley Sheehan: Our Ann Arbor boutique was born out of a simple wish: that bridal could feel more fashion, less tradition-for-tradition’s-sake. We took over an old shop and transformed it into a fresh, modern space for brides who want to stand out — starting with a bold shift in designers and a clear point of view. My sister Meg and I had a mission to bring something new to Michigan brides. We were joined by our youngest sister, Chelsea, in 2020 and expanded our Ann Arbor shop that year.

NW: Why did now feel like the right time to expand to Detroit?

AS: We’ve spent the last few years building something special in Ann Arbor, connecting with incredible brides who wanted more from their dress-shopping experience. And along the way, we kept hearing the same thing: We wish there was something like this in Detroit. Detroit has always inspired us — its energy, its creativity, its unapologetic point of view. It feels like the perfect home for our next chapter. We’re ready to bring a more elevated, fashion-driven bridal experience to a city that knows good design when it sees it. With a new focus on luxury labels and exclusive collections, this space is for the bride who’s ready for something bold, intentional, and beautifully her own.

NW: How will the stores differ? How will they be the same?

AS: At their core, both stores are built on the same foundation: a love of fashion, a dedication to the experience, and a belief that every bride deserves to feel seen and celebrated. Whether you’re in Ann Arbor or Detroit, you’ll find a team who gets you, a space that feels like stepping into your dream wardrobe, and a curated collection that pushes beyond the typical.

But each location has its own personality. Ann Arbor is our original — it’s warm, approachable, and full of designers that mix cool-girl ease with romantic details. Detroit is our bold big sister — elevated, polished, and luxe from the moment you walk in. With gowns starting at $3,000, Detroit’s lineup leans into high-end fashion and exclusive labels you won’t find anywhere else in the state.

NW: What designers will be available in the Detroit store?

AS: KYHA, Alexandra Grecco, Sarah Seven, Flora, Tina Valerdi, Bronx and Banco, Alyssa Kristin, Dany Tabet, Jane Hill, and another exciting designer that we are hoping to announce soon.

Opening our second location in downtown Detroit is more than just a business move — it’s a full-circle moment for us as a brand and as sisters. We’re building something that goes beyond the dress. It’s a space where women feel empowered to choose what speaks to them — free from pressure, free from tradition, and full of joy. We’re so proud to bring this experience to Detroit and to be part of a community of incredible brides who are ready for something different.

To learn more visit belovedbridal.com.