Sweetwater Floral Channels Northern Michigan’s Beauty for Your Wedding Flowers

How Sweet It Is

A Northern Michigan florist dedicated to spreading joy through flowers

By Kerri Molitor   |   Photo by Michael Murphy IV Photography

Kalin Sheick started Sweetwater Floral with $500 and a hand-me-down Ping-Pong table in her basement — but her passion for spreading joy through flowers grew the business into a successful wedding and event florist, a retail shop in Walloon Lake, and a schedule full of private workshops.

Today, the Sweetwater Floral team is known for an organic and garden-inspired style that reflects the natural beauty of Northern Michigan, where the company is based. Sheick and her team pride themselves on getting to know their couples as people, instead of transactional relationships, and they develop designs with each couple’s intricacies and personal stories in mind.

“We always joke that we’re your favorite florist’s favorite florist,” Sheick says. “When I started, the wedding industry felt so serious and aesthetically driven. I wanted to flip that on its head to focus on the people and the relationships first. We’re not just another vendor you sign a contract with. We aim to be the easiest vendor and the one you have the ultimate trust in.”

The company offers packages for every budget — from full-service that includes delivery, installation, and teardown, to the a-la-carte Sweetwater Collections that can scale from small elopements to large 300-person events while allowing couples to pick only the items they need from multiple design palettes.

Beyond the wedding, Sweetwater Floral creates arrangements for rehearsal dinners, morning-after brunches, welcome and bachelorette parties, and other special events. Sheick and her team also offer fun terrarium bars, grab-and-go bouquet bars, and flower crown or centerpiece workshops. Sweetwater Floral’s retail shop in downtown Walloon Lake offers gifts and daily flower orders, and it also features the company’s design studio, hosts workshops, and welcomes couples for meet and greets with the entire design team.

Sweetwater Floral prides itself on making couples’ floral dreams come true and helping them have a stress-free day, but their approach to client relationships is what sets them apart.

“The thing I am most proud of in this company is we do not have turn-and-burn clients,” Sheick says. “We make life-long clients. We see them on their wedding day, and then for grandma’s birthday or baby showers a few years later. We are a company that develops life-long clients in a short-term client industry.”

To learn more visit sweetwaterfloral.com.