SuitShop Outfits the Entire Wedding Party in Looks They’ll Love for Years to Come

Well Suited

Look — and feel — your best on the big day and beyond

By Rebecca Voigt

For the last 10 years, SuitShop has been dedicated to proving that the suiting industry could be done better. Childhood best friends and Michigan natives Jeanne Foley and Diana Ganz launched the brand in 2016, and since then, it has established itself as a resource for stylish, high-quality suits for men, women, nonbinary individuals, and children starting under $200.

“You can own a great suit or tux, one that fits just right and feels great on, for less than the cost of renting one,” Foley says. “It’s something that customers are constantly surprised by, and it’s been at the center of our mission from day one.”

Here, we chat with Foley to learn how SuitShop outfits the entire wedding party in looks they’ll love — and re-wear — for years to come.

What was the driving force behind the creation of SuitShop?

It started with my own wedding in 2013. We went with the standard attire option at the time to outfit the groomsmen — rental tuxedos — only to find that they were unreasonably priced for what you get, didn’t fit well for any of the guys, and had a frustrating process. Even after the wedding, I kept thinking there had to be an alternative. I couldn’t shake the idea of creating a wedding suit option that didn’t cost more than rentals but gave higher value, fit perfectly for any body type, and offered an easy, organized experience. 

With my background in fashion design, it occurred to me that I really could make that happen. I called my childhood best friend, Diana Ganz — an MIT Sloan School of Business graduate and savvy, experienced executive — to bring it to life. Now, SuitShop makes affordable, stylish, and well-fitting suits and tuxedos a reality for everything from wedding groups to prom, business meetings, and beyond.

How does inclusivity play a role at SuitShop, from the foundation of the brand and looking forward to the future?

Since so much of the inspiration behind creating SuitShop stemmed from ensuring a truly great fit at an accessible price point, inclusivity has been stitched into who we are from the beginning. 

Thinking about fit for groups of groomsmen specifically — our first and largest audience — we knew it was imperative to offer sizes that cater to a wide range of people, heights, and body types. We offer an industry-leading size range: 30 to 64 in jackets for men, and 00 to 28 for women, plus multiple fit types and lengths. We sell suits with jackets and pants sized separately rather than as predetermined sets, so you can mix and match for your perfect, individualized fit.

We’re the first and only brand of our kind with a fully coordinating collection for men, women, nonbinary individuals, and kids. And we plan to only continue to expand in that direction with sizing, fit types, and styles to include everyone for any celebration or moment.

What are some suiting trends we should look for this wedding season?

I’m excited to see that there’s a strong and renewed interest in the classics and neutrals. Black and tan suits and classic tuxedos are extremely popular throughout the rest of the year. And other neutrals, too, are starting to gain traction. Rich browns along with warm sand, dusty latte, and earthy olive are all starting to boom. These tones lend a beautiful, grounded feel to any wedding party, and they’re easy to style without being too predictable.

Texture is becoming as important as color, too. That trend towards texture is what inspired our new Linen-Look collection: suits that give that relaxed, comfortable look and feel without the instant wrinkles and sagging, thanks to a revolutionized performance fabric. With SuitShop’s Linen-Look suits, the look stays both airy and polished through the whole day, from the ceremony to the last song. Tweeds and velvets, too, speak to this trend and are getting some real traction at SuitShop. We love the depth that all the texture adds to the big day.

The bigger shift I’m loving is how couples are thinking about coordination over uniformity. More wedding parties are opting to outfit everyone in the same color family rather than in one specific color. This style allows room for individual expression or just extra visual interest within the attire. And it helps ensure that everyone gets a suit that feels like them, a look that they’ll reach for again — that’s always been SuitShop’s north star.

What does it mean to you that SuitShop is an integral part of so many wedding celebrations?

Really, it means so much. A wedding is one of the most significant days in a person’s life, and being trusted to be part of that milestone feels like a huge honor. Outfitting the wedding party, helping everyone stay comfortable, getting the groom or newlywed feeling their best, or ensuring the style in cherished wedding photos is exactly what a couple hoped for — it’s something we don’t take lightly. 

We’ve suited hundreds of thousands of customers for the big day, but it holds the same weight every time. Our goal has always been to make the process simple, stylish, and stress-free, so couples can stop worrying about the suits and start focusing on celebrating.

To learn more visit suitshop.com