Dreams By Design

With her namesake collection and newly launched flagship store, Hana Abboud has the perfect dress for every bride

By Kerri Molitor   |   Photography by Julie Page, Collab Creative

Shopping for a wedding dress should be magical — and designer Hana Abboud has made it her mission to give brides that special moment with her line of completely customizable bridal gowns, available at her new flagship boutique in Dearborn.

“Every bride deserves to feel beautiful and confident on her wedding day,” Abboud says. “I am using my store to disrupt the industry because we don’t do sales like other stores — I’m not pushy. If you love a dress, that’s amazing. But if you don’t love a dress, that’s OK because now I’ve given you what you need to find the right one. Finding the right dress for you is what’s most important.”

Abboud’s passion for all things bridal started young. When she was 8 years old, she read wedding magazines instead of playing with dolls. She turned that passion into a career in 2015 when she decided to leave corporate America to open a bridal boutique, L’Amour Bridal, and in 2020 she began designing her own dresses. Nearly 10 years after opening her store, Abboud realized that her dresses were outselling other designers. Capitalizing on her success, Abboud decided to rebrand her bridal store. Her newly launched, namesake flagship now exclusively sells her collection of gowns.

“I always had the idea of designing a collection because many of my brides requested modest silhouettes or wanted customizations they couldn’t afford,” Abboud says. “I started sketching to create the designs and sorting through samples to find the quality materials I wanted to put my name on.”

Abboud’s collection is based on feedback directly from her brides and offers them the versatility they desire.

“These are my designs, but I will redesign my designs to make a dress that’s perfect for the bride,” she explains. “We can change necklines, add or remove sleeves, make it off the shoulder, adjust the back, change train lengths, and change colors or beading. You name it, we can do it.”

The debut of Hana Abboud is exciting for the designer in more ways than one. Not only is she exclusively selling her gowns, but she is also upgrading the experience for her brides with a luxurious atmosphere, a modern and elegant look and feel, and drinks and hors d’oeuvres.

“I love my brides,” Abboud says. “I’m grateful they come to me and trust me with their wedding day. Whatever it takes to make the experience and the gown perfect, then let’s do it.”

Learn more at hanaabboud.com.